[mythtv-users] plugin idea: MythNielsen

[Brad Fuller]

Brian Wood wrote:
> On May 8, 2006, at 6:54 AM, Jay R. Ashworth wrote:
>
>   
>> On Mon, May 08, 2006 at 12:03:36AM -0400, Richard Bronosky wrote:
>>     
>>> So, it occurred to me how valuable media viewing information is.
>>> DataDirect offers their services to us (in the US) in return for a
>>> simple little survey every few months.
>>>
>>> What if we gathered our viewing data and compilied it for them.
>>> They'd surely get value out of that.  We'd surely get value out of
>>> letting our geeky preferences being known.  It would also be
>>> interesting to be able to see those statistics for a social/community
>>> thing.  Finally this data could be used to generate the "you might be
>>> interested in" feature that comes up occationally.
>>>       
>> It might be possible to extract this out of Brad Templeton's add-on
>> called, I believe, MythWish.  And I'm pretty sure Neilsen would  
>> call it
>> 'anecdotal', since they have no way to lock it down against fiddling.
>>
>> Still might be useful, though.  TiVo's Season Pass data gets  
>> attention.
>>     
>
> I wonder just how interested the industry might be in the viewing  
> habits of a bunch of "Linux Pirates" (to quote Jack Valenti).
>
> Obviously we are not as a group representative of the viewing public  
> at large. Not wanting to sound elitest, but we are probably not quite  
> what most advertisers are after. We are probably not likely to be  
> persuaded to part with our cash by 30 seconds of patter featuring  
> scantily-clad ladies, or be willing to "ask our doctor" about  
> modifying some portion of our anatomy.
>
> "60-Minutes" was a great example. It delivers good numbers, but most  
> viewers are mature enough to not be persuaded to purchase a car based  
> on 30 seconds of women staring at it, or being convinced that they  
> need a Home Theater to listen to King Kong Bellow at 95 decibels.
>
> Not to mention the fact that, as a group, we are probably the least  
> likely to pay attention to, or even see in the first place, *any*  
> commercials.
>
>   

true. But, if there was some way to log users' realtime usage (like how
users scan thru commercials, what they stop, and backup, to view), it
might be helpful to advertisers. And, it might be even more helpful if
they had profiles of the particular users to match these realtime habits.

Let's face it, we aren't necessarily against advertising. We just don't
want ads to get in the way of viewing programs. We may be interested in
ads that are matched to our interests. So if there was a win-win
situation, everyone could be happy. ok, ok... there are some people that
are never happy ;-)

(no, I don't work for an ad agency!)

brad