[mythtv-users] Daddy, what's a commercial - [OT offering]

Steve Hodge stevehodge at gmail.com
Fri Jan 12 01:06:10 UTC 2007


On 1/12/07, David Brodbeck <gull at gull.us> wrote:
>
> Steve Hodge wrote:
> > My guess is purely subscription funded TV initially and probably
> > pay-per-view (probably on demand, e.g. downloads) in the long term.
> > Somebody will probably try more intrusive ads such a banners, but I
> > don't think the public will accept it.
>
> But they are using one of the most intrusive forms of advertising there
> is -- paid product placements. It's been around for a long time, but
> with the declining power of normal advertising it's really taken off.
> Expect to see more and more shows begin to resemble infomercials with a
> plot.
>

Product placement doesn't help the broadcaster though because the money goes
to the producers directly (of course in some cases the broadcasters are the
producers). It's also self-regulating: if it gets out of hand people will
simply stop watching that show.

Steve
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