[mythtv-users] [OT] Study proves skipping commercials make TV less enjoyable

[David Brodbeck]

Brian Wood wrote:
> These days advertisers seem to usually produce only a single spot, and repeat 
> it ad infinitum. Perhaps this is because of increased production costs, but 
> it certainly is annoying, to the point where I would not purchase the product 
> even if I desparately needed it.

I remember seeing research somewhere, several years ago, that found that 
people need to see a spot at least five times before the message sinks 
in.  That may explain the repetition.

Actually, that's a bit of an oversimplification -- five times is for a 
well-produced, memorable spot.  For political ads, which tend to be very 
dull and unmemorable, the figure is more like 20 times.